"Some 67 percent of CEOs in the study believed business is not doing enough to address global sustainability challenges. . . While 84 percent believed business should lead the way in addressing those challenges"
For businesses and business leaders (CEOs) not to take an active roll in sustainability would be, well, irresponsible (Hall & Knab, 2012).
Reference
Hall, E., & Knab, E.F. (2012, July). Social irresponsibility provides opportunity for the win-win-win of Sustainable Leadership. In C. A. Lentz (Ed.), The refractive thinker: Vol. 7. Social responsibility (pp. 197-220). Las Vegas, NV: The Refractive Thinker® Press.
(Available from www.RefractiveThinker.com, ISBN: 978-0-9840054-2-0)
(Available from www.RefractiveThinker.com, ISBN: 978-0-9840054-2-0)
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